Through the use of creative storytelling and innovative technological advancements, my team redefined how brands convey product stories to consumers online.

With Amazon, we worked to elevate the design and storytelling of their base brand and product pages (utilizing existing production templates) to such a degree that it has now become the standard across the industry.

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After the success of our modified base templates was confirmed, Amazon asked us to create new templates utilizing innovative technology solutions to capitalize on existing shopper behavior, while emphasizing each brand's point of differentiation over the competition.

These templates were tested by Amazon in select markets and outperformed both their existing PDPs and our modified PDPs. Now these new templates are offered to select brands as a premium offering.