I started my journey in 1999 as an interactive designer on the first website for Sears, and was immediately drawn to the unique ways that online medium can create experiences that connect people with the brands they love.
That interest has grown during the last 20 years and developed into a passion for helping teams transform creative briefs into big ideas. I love leading brainstorms and directing teams in the execution of everything from award winning campaigns, to innovative uses of technology to connect brands and consumers.
WORK EXPERIENCE
VMLY&R | ROCKFISH DIGITAL: AUGUST 2010 – PRESENT
GROUP CREATIVE DIRECTOR | SENIOR LEADERSHIP TEAM MEMBER | COMMERCE TEAM CREATIVE LEAD
As Group Creative Director, and most senior member of the creative department, I am responsible for determining the Dallas creative department needs and structure, ensuring the department is meeting its predetermined goals regarding creative quality and profitability, and developing and mentoring staff for professional growth.
As 1/3 of the Dallas office Senior Leadership Team, I focus on facilitating office personell career growth and team culture.
My role as the Commerce Team creative lead involves overseeing the creative quality of all commerce related projects at VMLY&R, and expanding our innovation capabilities by creating new ways to connect brands and their consumers outside of traditional retail and online mediums
MATCH.COM: JANUARY 2009 – AUGUST 2010
CREATIVE DIRECTOR, NORTH AMERICA
Responsible for leading a team of 7 creative employees for a phased redesign of #1 rated online dating site - match.com. Work included leading the redesign of all consumer touch points - existing products, online media, CRM campaigns and micro-sites (Careers, Happen magazine etc).
MEplusYOU (imc2): MAY 2004 – JANUARY 2009
CREATIVE DIRECTOR
Responsible for leading and directing the creative excellence of all work done by the team across four accounts averaging approximately $5 million in annual revenue. Additional responsibilities included management and professional development of all team members.
EURO RSCG DALLAS: MARCH 2002 - MAY 2004 | ART DIRECTOR
FREELANCE DESIGNER: MAY 2001 - MARCH 2002
VIANT INTERACTIVE: NOVEMBER 1999 - MAY 2001 | SR. DESIGNER
HONORS & AWARDS
29 TOTAL AWARDS, HIGHLIGHTS INCLUDE:
WHO'S WHO IN SHOPPER MARKETING AGENCIES
Shopper Marketing Magazine - Path to Purchase Institute
EFFIE AWARDS - BRONZE MEDAL, MAXfactor
Beauty Products and Services - Contributing Agency (lead digital efforts in conjunction with branding agency: Grey NY)
4 ADDYS | 4 W3 AWARDS | 3 IAC AWARDS
REFERENCES
PHONE NUMBERS AVAILABLE UPON REQUEST